The commitment, unveiled in conjunction with today’s White House Early Learning Summit, builds on “Pequeños y Valiosos” (Young and Valuable), the joint campaign launched by Univision and Too Small to Fail in February 2014 that has since reached millions of Hispanic families with messages, tools and resources.
There is an old saying, “If you want to go fast, go alone. If you want to go far, go together.” Lately we’ve been doing both. It is, of course, a credit to our talented and efficient team, but also to our extraordinary partners.
New data on poverty was recently released from the Census Bureau’s annual American Community Survey. The data compiled are a vital tool to tell us how well we’re fighting poverty over time – and the news is good.
Children who don't hear enough words from birth through their toddler years are unprepared to begin school, and don’t have the vocabulary or cognitive skills that will help them succeed in life. That's why our Too Small to Fail initiative has partnered with Univision to give Hispanic parents and caregivers the information they need to help close the word gap.
“Pequeños y Valiosos” will direct its efforts at Hispanic parents and other caregivers of children ages zero to five, encouraging them to talk, read, and sing with their children in order to develop their language and vocabulary skills.