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How reading can change the world

In the late 1960s, a group of kid's advocates got together to form "Reading is Fundamental," one of the largest and most successful organizations promoting the benefits of reading to the rapidly-developing minds of young children. Their work laid the foundation for what we at Next Generation know to be true - that kids whose parents talk, read and sing to them will reap the rewards for the rest of their lives. That's the topic of this week's Too Small to Fail newsletter, which offers tips on how to read to your kids - and includes a short video of our staff sharing their favorite children's books!

On the climate and energy side of the house, we’ve also been doing some reading - quite a bit of reading, in fact, thanks in large part to the success of Risky Business. Our favorite article of the week was this piece from the Columbia Journalism Review, which posits that Risky Business played a pivotal role in getting major media outlets to see climate change as a story about business and economics, rather than just science and the environment. That shift is crucial, since so much of our political and policy landscape is shaped by our need to ensure a healthy, thriving economy. For more updates on Risky Business, check out this week’sCalifornia Energy & Climate News.

Just as children’s minds are formed by what they read, so too is our national narrative formed by how our media frame and report the news. So reading really is fundamental - both to our kids, and to the health of our planet.

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