Corporate Giants Tackle Major Sustainability Challenges

Educating American businesses about the potential savings available in sustainability and energy efficiency improvements and convincing companies to adopt such measures is a vital part of growing the advanced energy economy in the U.S.  And now, the formation of a new working group might be a signal that the advanced energy industry is one step closer to reaching a tipping point in boardrooms across the country.

Yesterday, IBM, GM and Coke among others, announced that they were forming an “Innovations in Environmental Sustainability Council,” in partnership with the World Environment Center (WEC) designed to explore how innovations in business practices and technology can help develop solutions to sustainability challenges businesses face in areas such as materials, energy, water, infrastructure and logistics.

Some of the other companies joining the effort include heavyweights such as CH2M Hill, Dow Chemical, F. Hoffmann-La Roche, Johnson & Johnson and Disney.

The first meeting of the Council will be February 7-8 in Orlando, Florida.

It will be interesting to see the innovations the Council is able to come up with down the line, but just the fact that corporate giants such as these see the opportunities that exist in sustainability and the advanced energy economy is a step in the right direction.