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Anastasia Ordonez

Director of Communications, Children & Families Program


Anastasia Ordonez

Anastasia Ordonez has more than 14 years of experience in nonprofit communications, working on high profile media and issue-based campaigns for the North American labor movement, as well as foundations and other nonprofits. As the Director of Communications for the Children & Families Program at Next Generation, Anastasia has played a principal role in developing and communicating the Too Small to Fail initiative, and also works closely with the California policy team in the Children & Families program to promote early childhood education and work-family policy. Before her work at Next Generation, Anastasia led communications for the David & Lucile Packard Foundation, where she worked in direct partnership with Foundation leaders to develop program-related communications strategies for grantees and other audiences. Anastasia also served as Director of Communications for UNITE HERE, where she managed such high profile communications campaigns as "Hotel Workers Rising", an international effort to help hotel workers across North America win better working conditions. She was also a key media strategist behind the effort for healthcare reform in California in 2007; and has worked as a consultant advising organizations on public education campaigns, press relations, and developing successful online communities to promote their causes.

Anastasia holds a Bachelor's degree in English Literature and Political Science from Rutgers University, and a Master's degree in Women's Studies from Rutgers University. A native of the New York City metropolitan area, Anastasia now lives with her family in Sonoma County, California.

Posts by Anastasia Ordonez

Press Release

Hillary Clinton Kicks Off Too Small To Fail Volunteer Event at Dreamforce 2014

Following her keynote address at Dreamforce 2014 tomorrow, Former Secretary of State Hillary Rodham Clinton will join Salesforce Chairman and CEO Marc Benioff, Bay Area business and community leaders, and Dreamforce volunteers to kick off a day-long effort to fill thousands of tote bags with materials designed to encourage Oakland parents and caregivers to talk, read and sing to their children fro

Press Release

Too Small To Fail Partners With Latino Media Company Mitú, Inc. To Encourage Language-Rich Parenting Among Hispanics

The collaboration aims to combat a serious challenge in early learning—specifically, narrowing the “word gap.” Content will be produced by some of MiTu’s hottest Latino talent, all of whom consistently attract sizeable audiences and engage on various social media networks. Talent will encourage parents and caregivers to take simple actions during their children’s first five years of life.

Press Release

Nearly 7 Million Californians to Receive Access to Paid Sick Days

Today, California Governor Jerry Brown signed into law the Healthy Workplaces, Healthy Families Act of 2014 (AB 1522), making California the second state in the country to provide paid sick days to its residents. The new law – authored by Assemblymember Lorena Gonzalez (D-San Diego) – will provide up to three paid sick days a year to approximately 6.5 million working Californians.

Press Release

Bay Area Leaders Join Too Small to Fail to Launch ‘Talking is Teaching: Talk Read Sing’ Campaign in Oakland

Local business and community leaders, including the Bay Area Council, UCSF Benioff Children’s Hospital Oakland and Kaiser Permanente, today announced a campaign to better prepare Oakland’s children for success in school and beyond. ‘Talking is Teaching: Talk Read Sing’, aims to close the “word gap“—a difference in the number of words children in high- and low-income families hear.

Press Release

California Legislature Shows Support for Key Bills of Value to State’s Children and Families

During the past two days, several bills have successfully moved through the California Legislature that hold a lot of promise for California’s families. The forward momentum of these bills—from allowing workers to earn a minimum level of sick days to improving access to quality child care and preschool—have given us hope that our elected leaders understand the widespread value of ensuring that our